4/2/2025

One White Street is a neighborhood restaurant in Tribeca, NYC next to a cafe owned by its owner.

Today I was tasked to reimagine their paper menu that has not been changed for the past 3 years:

Overall it’s a very simple and pretty menu that looks awesome.

After having a conversation with the owner, it was decided that we want to keep the serious tone to the menu but somehow think of different ways to format this menu, etc.

From the conversation I also learned that the team has their own farm in the Upstate NY to grow their vegetables.

So perhaps with drawings we could emphasize the vegetarian aspect more and the fact that they have their own farm which could be interesting.

4/3/25

Today I had a tour around their 3-floor townhouse turned restaurant.

I am going to make some first iterations of the menu based on the owner’s insight: One White Street should feel cheeky yet elevated.